UNLOCKING B2B GROWTH WITH SALESFORCE CUSTOMER 360: A SITUATIONAL ANALYSIS APPROACH EXPLOITING

In today's dynamic B2B landscape, achieving sustainable growth requires a data-driven and customer-centric approach. Salesforce Customer 360 emerges as a powerful solution, empowering businesses to gain comprehensive visibility into their customers and optimize their interactions. By implementing a situational analysis methodology, organizations ca

In today's evolving digital landscape, businesses are increasingly focused on delivering exceptional customer experiences. Apple, renowned for its customer-centric approach, exemplifies this trend by leveraging advanced marketing strategies in tandem with platforms like Adobe Experience Manager (AEM). AEM empowers organizations to design highly tar